The story of this iconic brand in preparation for international expansion!
A mission, vision and value film for this powerhouse retailer, franchisor and mall operator in the Middle East and Eastern Europe.
The first major TV campaign from this value driven grocer and retailer. The campaign helped fuel their expansion in the US by building their brand position and awareness in a truly memorable manner.
iCoffee used a "Pepsi Challenge" inspired commercial that makes a hard comparison with industry leader Keurig to truly stand out in the consumer's mind.
Introducing the company's single serve Keurig competitor
Introducing the company's flagship brewer that landed on the cover of Consumer Reports "Hot List" 2014 edition.
This commercial was judged one of the best spots every done for this brand.
A unique approach to a classic metaphor for this "value driven" brand.
This commercial was one of the literally hundreds of commercials and corporate films we produced for Donatos during a 15+ year span.
M/I Homes used this launch film so all stakeholders would understand and embrace the company's new position line and overall value proposition.
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